Methods, apparatus, and systems to collect audience measurement data

摘要

Methods, apparatus, and systems to collect audience measurement data are disclosed. A disclosed example method includes collecting first media data. Audience identification data is collected with a people meter. Audience member behavior is developed data based on the first media data and the audience identification data. Second media data is collected after the people meter has been removed, the removal of the people meter occurring after the audience member behavior data has been developed. Audience members associated with the second media data are identified based on the audience member behavior data.

主权项

1. A method of collecting audience measurement data in a monitored household, the method comprising:
collecting first media data; collecting audience identification data with a people meter; developing, with a first processor, audience member behavior data based on the first media data and the audience identification data; collecting second media data after the people meter has been removed, the removal of the people meter occurring after the audience member behavior data has been developed; and identifying, with at least one of the first processor or a second processor, audience members associated with the second media data based on the audience member behavior data.