Method for selecting and directing internet communications

摘要

A method of commercial communication includes generating a reference data set based on a set of responses by a set of reference users to a number of alternative Internet communications such as different advertisements. A number of user activity categories are established, each corresponding to a different level of user activity. The data set is analyzed to establish a number of value indicators based on a propensity of the reference user to move to an activity category having a higher level of activity. For each permutation of activity category and value indicator, an Internet communication is selected from the selected set.