System and method of advertising for use on internet and/or digital networking capable devices

摘要

A system and method of advertising for use on an internet and/or digital networking capable device, wherein the system allows advertisers to use a loading space generated during the initiation of a process on the device to post any media and/or advertising content during the time between when a program or web page is requested and when it actually loads.

主权项

1. A method for displaying advertisement content on an internet capable device, comprising:
displaying, by a web browser, advertisement content having a predetermined duration on a screen in a foreground operation on an internet capable device, in response to the web browser initiating a loading of user requested content in a background operation on the internet capable device; monitoring, by the web browser and in response to the displaying, the loading of the user requested content in the background operation; determining, by the web browser and based on the monitoring, that the loading of the user requested content has concluded in the background operation to define a user requested content stop event; ceasing, by the web browser, displaying in the foreground operation the advertisement content in response to the user requested content stop event, wherein the user requested content stop event occurs prior to or after an end of the predetermined duration on the screen of the internet capable device; and redirecting, by the web browser and in response to the ceasing, the user to the user requested content.