| 摘要 |
A method for estimating the digital audience (102a, 102b, 102c) reached by a digital network (110) on at least one digital platform (104a, 104b, 104c) to be performed by computer equipment (114, 114B), comprising monitoring transactions (105a, 105b, 105c, 106) on said platform in the digital network for a predefined period, wherein the predefined period comprises at least a preliminary period, target period, and post-period, which are temporally sequential, capturing device-related identifiers associated with the observed transactions, wherein the device-related identifier preferably anonymously identifies a device or device user or related application profile, optionally a browser profile, determining, for each captured device-related identifier, whether it was observed at least once during both said preliminary period and said post-period, to extract persistent device-related identifiers from the captured device- related identifiers, and calculating statistics preferably containing aggregate statistics having regard to the persistent device-related identifiers and related transactions, during the target period. A system and computer program for executing the method are presented. |
