Systems and methods for advertising using sponsored verbs and contexts

摘要

A system stored in a non-transitory medium executable by processor circuitry is provided for generating sponsored verbs and contexts. The system includes interface circuitry for receiving a search query from a user device and query processing circuitry for identifying search results comprising entity search result objects and non-entity search result objects related to the search query. Targeting circuitry determines a set of verb keywords associated with the search result objects and analytics circuitry selects one or more sponsored verbs for at least one entity or non-entity search result. Display logic circuitry is communicatively coupled to the interface circuitry and dynamically generates interface elements for each of the one or more sponsored verbs, and displays, in response to the search query, the interface elements as a sub-component of the at least one entity or non-entity search result.

主权项

1. A system stored in a non-transitory medium executable by processor circuitry, comprising:
interface circuitry for receiving a search query from a user device; query processing circuitry for identifying search results, the search results comprising entity search results and non-entity search results related to the search query; targeting circuitry for determining a set of verb keywords associated with the search results; analytics circuitry for selecting at least two sponsored verbs for at least one entity or non-entity search result object from the search results; display logic circuitry communicatively coupled to the interface circuitry that dynamically generates a separate interface element for each of the at least two sponsored verbs, and that displays, in response to the search query, the separate interface elements as sub-components of a same entity or non-entity search result object of the at least one entity or non-entity search result object.