BILLBOARD DISPLAY AND METHOD FOR SELECTIVELY DISPLAYING ADVERTISEMENTS BY SENSING DEMOGRAPHIC INFORMATION OF OCCUPANTS OF VEHICLES

摘要

A billboard display system selectively displays advertising to occupants in one or more vehicles approaching a billboard display located near a roadway. The billboard display system receives each of: a number of occupants, demographic information for occupants, and vehicle position information from interior occupant sensing systems of one or more vehicles approaching the billboard display. A display controller of the billboard display system processes the demographic information and number of occupants to determine advertising relevant to occupants, and selectively displays relevant advertising with the billboard display to occupants of approaching vehicles.