ARCHITECTURE AND ASSOCIATED METHODOLOGY FOR DATA STANDARDIZATION AND UTILIZATION IN RETAIL INDUSTRY APPLICATIONS

摘要

A system, method and server are described for creating customized, in-store customer experiences. In one embodiment, a method is described, comprising receiving proprietary retail data from a first retail establishment over a wide-area network, the proprietary retail data comprising customer purchasing information formatted in a first proprietary format, converting the proprietary retail data into a standard retail data format to produce standardized retail data, receiving an indication from the first retail establishment over the wide-area network that an event relating to the first retail establishment has occurred, and in response to receiving the indication, retrieving standardized retail data relating to the customer from a memory, and providing at least some of the standardized retail data related to the customer to the retail establishment for presentation to the customer.

主权项

1. A method executed by a retail establishment computer for creating customized, in-store shopping experiences for retail customers of a retail establishment, comprising:
providing proprietary retail data from a first retail establishment over a wide-area network to a remote server, the proprietary retail data comprising customer purchasing information formatted in a first proprietary format; providing an indication from the first retail establishment to the remote server over the wide-area network that an event relating to the first retail establishment has occurred; receiving standardized retail data from the remote server in response to providing the indication, the standardized retail data comprising at least some of the proprietary data converted by the remote server into a standardized format; and presenting at least some of the standardized retail data to a customer of the first retail establishment.