| 摘要 |
A system that incorporates the subject disclosure may include, for example, a memory that stores executable instructions that, when executed by the processor, facilitate performance of operations. The operations comprise obtaining product image data and comparing image data of a media program with the product image data. A product placement in the media program is determined based on the comparison, and an entry in a product placement database is generated. The entry comprises identifiers of the media program, a product descriptor descriptive of the product, and a context descriptor descriptive of a presentation scheme used for the first product placement. A rating is assigned to the media program with respect to the product in accordance with the entry of the product placement in the product placement database and other entries of other product placements in the product placement database. Other embodiments are disclosed. |
| 主权项 |
1. A method comprising:
retrieving, by a processing system including a processor, product image data from a product database; comparing, by the processing system, video image data of a program with the product image data, wherein the program comprises a plurality of video frames, wherein the product image data comprises images of a plurality of products; determining, by the processing system, product placements in the video frames of each of the plurality of products, based on the comparing of the video image data; generating, by the processing system, an entry in a product placement database for each of the product placements, wherein the entry comprises a measure of quality of a context of the product placement; assigning, by the processing system, a rating to each of the plurality of products with respect to the program in accordance with the entry in the product placement database; and generating, by the processing system, a price for placement of an advertisement of each of the plurality of products during an advertising time slot in the program, based on the rating assigned to that product. |
