WEBSITE NAVIGATION PATH ANALYSIS

摘要

A method and a system for website navigation path analysis are disclosed. The system comprises of a processor; a non-transitory computer-readable storage medium coupled to the processor. The processor executes a plurality of the modules/subsystems stored in the storage medium such as a data categorizing module for categorizing web pages of the website into one or more groups of web pages based on the domain knowledge and functional similarities between the web pages; a score assigning module for calculating an index score, casual score, base line score and engagement score for web page elements and categorized web page pair; a statistical model to be trained with the scores and weight calculated by the score assigning module, and an analyzing module for determining which web pages and transitions correspond to engagement and decision making based on the trained statistical model.

主权项

1. A method of website navigation path analysis, wherein the website navigation comprises a source web page and a destination web page, the method of website navigation path analysis comprising:
a. categorizing web pages of the website into one or more groups of web pages based on the domain knowledge and functional similes between the web pages; b. calculating an index score for each web page categories for being the entry web page; c. calculating a casual score by analyzing user movement from one web page category to another; d. calculating a baseline score for each pair of the source and destination web page categories; e. calculating incremental lift of the causal scores from the baseline scores for each pair of the source and the destination web page categories; f. combining the significant source and the destination webpage pairs into a path structure; and g. calculating engagement scores for each web page pair of the source and the destination web page categories to measure the ability of the web page to hold user's attention; overlaying the engagement scores for each pair of the source and the destination web page to determine which web pages and transitions correspond to engagement and decision making.