| 摘要 |
An interactive, computer network based system presents consumers with multimedia brand information via a browser-based interface called the GraffitiWall™. Consumers can use the GraffitiWall™ to modify and display a sponsor's brand information in any way desired. Consumer modifications are immediately communicated to the other member consumers and the advertiser/sponsor. Consumers can rate the GraffitiWall™, or portions thereof, and email the GraffitiWall™. An archive of GraffitiWalls™ is maintained by the system. Consumers participate in online focus groups, one-to-one interviews and discussions, as well as games and promotions pertaining to the brand. Interaction with consumers through focus groups, one-to-one interviews, discussions, games and promotions allows the hosting company to reinforce brand equities; speak directly to their target audience; test new and updated products and services; and encourage participation to a brand via purchases and signups by rewarding the participant with coupons, samples, gift certificates, and the like. An ongoing dialog between business and consumer, as well as consumer-to-consumer, nurtures customer participation, loyalty and satisfaction, and builds a community housed within the company's brand. |
| 主权项 |
1. An interactive network system for display of product information to a plurality of consumers, comprising:
a multimedia forum for enabling a consumer to communicate with other consumers and at least one sponsor for advertising a product according to the product information; and a multimedia interface for enabling the consumer to modify and view the product information so as to determine whether the product is desired to the consumer, wherein the product information and the multimedia interface are updated based upon the consumer's actions and communicated to the sponsor, and wherein the sponsor dynamically administrates how the consumer modify and view the product information, and wherein the sponsor dynamically turns on and off one or more tools provided for the consumer to make consumer modifications to the product information, controls a length of time the consumer modifications persist on the multimedia interface, and controls a length of time the consumer modifications persist in the interactive network system. |
