Information pushing method and apparatus

摘要

An information pushing method includes: acquiring target information for issuing a target event; acquiring user characteristics of a plurality of user accounts and selecting a target user account of which a user characteristic meets a preset characteristic from the plurality of user accounts, where the preset characteristic includes a user characteristic of a user account that is expected to participate in the target event; and pushing the target information to the target user account.

主权项

1. An information pushing method, comprising:
at a server having one or more processors and memory storing programs to be executed by the one or more processors:
acquiring target information for issuing a target event and user characteristics of a plurality of user accounts as potential participants of the target event;selecting, among the plurality of user accounts, target user accounts whose user characteristics meet preset characteristics, the preset characteristics including a user characteristic of a user account that is expected to participate in the target event;splitting, according to a preset screening rule, the target user accounts into an active group of user accounts and a control group of user accounts, respectively, by target identifications that are randomly allocated to the target user accounts;pushing the target information to the user accounts in the active group only without pushing the target information to the user accounts in the control group;counting a number of user accounts in the active group that respond to the target event after receiving the target information and a number of user accounts in the control group that respond to the target event without receiving the target information during a predefined time window, wherein the target event has been issued to the active group and the control group;determining an active group response rate by dividing the number of user accounts in the active group that respond to the target event after receiving the target information by a total number of user accounts in the active group;determining a control group response rate by dividing the number of user accounts in the control group that respond to the target event without receiving the target information by the number of user accounts in the control group; andmultiplying a difference between the active group response rate and the control group response rate by the total number of user accounts in the active group as a measure of effectiveness of the target information.