Apparatus and Method for Managing Marketing

摘要

A method that incorporates teachings of the present disclosure may include, for example, the steps of transmitting media content to a group of set top boxes for presentation with an overlay superimposed onto the media content, receiving a first comment from a first set top box of the group of set top boxes where the first comment is presentable with the overlay and the media content by the group of set top boxes, determining a first advertisement based on the first comment, and transmitting the first advertisement to the first set top box for presentation with the overlay and the media content. Other embodiments are disclosed.

主权项

1. A method, the method comprising:
presenting, by a processing system comprising a processor, at a group of media presentation devices, an overlay superimposed onto a media program being presented by the group of media presentation devices; receiving, by the processing system, a first comment generated by a first media presentation device of the group of media presentation devices during presentation of the media program; receiving, by the processing system, a second comment generated by a second media presentation device of the group of media presentation devices during presentation of the media program; determining, by the processing system, a first marketing parameter based on the first comment; determining, by the processing system, a first targeted advertisement based on the first marketing parameter; determining, by the processing system, a second marketing parameter based on the second comment; determining, by the processing system, a second targeted advertisement based on the second marketing parameter; presenting, by the processing system, at the first media presentation device the first targeted advertisement; presenting, by the processing system, at the second media presentation device the second targeted advertisement; and presenting, by the processing system, at the group of media presentation devices, in the overlay superimposed onto the media program, a first indicator associated with the first comment and a second indicator associated with the second comment, wherein the processing system comprises a server remotely located from the group of media presentation devices, wherein the first targeted advertisement is presented only at the first media presentation device, and wherein the second targeted advertisement is presented only at the second media presentation device.