主权项 |
1. A method of determining an optimal value of an auction parameter for a digital object; the method executable at an auction server, associated with the storage; the auction server hosting an auction service, the method comprising:
acquiring from a storage, interaction history data of a first portion of users of the auction service, and interaction history data of a second portion of users of the auction service; the interaction history data including, for each respective interaction, at least: an indication of a digital object, an auction parameter associated with the digital object and an environment feature at the respective moment of time of the respective interaction; based on the interaction history data associated with the first portion of users, executing an offline training of a machine learning algorithm to predict the optimal value of auction parameters for a plurality of digital objects, the plurality of digital objects being associated with the interaction history of the first portion of users; applying the machine learning algorithm to determine a first optimal value of an auction parameter for a plurality of digital objects associated with the second portion of users; storing the first optimal value of auction parameter for the plurality of digital objects; responsive to receiving a request to the auction service by the auction server,
determining a digital object being relevant to the request;determining a user associated with the digital object; responsive to the user associated with the digital object being from the second portion of users, applying to the digital object the first optimal value of the auction parameter. |