Methods and apparatus for inserting content into conversations in on-line and digital environments

摘要

Content is inserted into conversations hosted on a takeoff site using creatives that provide lures and links to other material that users engaged in the conversation might find helpful and relevant. Such insertions are made in a contextually meaningful fashion through the use of a matching and decision process that determines best candidate creatives and an appropriate time and place for their insertion into the conversation.

主权项

1. A system for inserting content, the system comprising:
a processor; and a memory, wherein the memory stores instructions that, when executed by the processor, cause the processor to:
analyze elements of a conversation taking place at a first destination to detect elements relating to expression of need for information in the conversation;identify a pool of one or more candidate second destinations based on relevance of the second destinations to the expression of need for information in the conversation;identify a pool of one or more candidate templates relevant to the pool of one or more candidate second destinations;construct a set of candidate creatives by combining one or more of the pool of candidate templates with one or more of the candidate second destinations;score the set of candidate creatives for relevance to the expression of need for information;select at least one of the set of candidate creatives based on the scoring for presentation at the first destination; andinsert the selected one of the set of candidate creatives at the first destination.