Method and system for zapping advertisement service

摘要

Disclosed herein are a method and a system for a zapping advertisement service, and more particularly, a method and a system for providing various kinds of advertisement services targeted to a content recipient to an advertiser wanting a zapping advertisement and effectively exposing the zapping advertisement to the content recipient. Accordingly, an embodiment of the present invention provides additional information corresponding to the zapping advertisement according to a user request when the zapping advertisement is provided for zapping time generated at the time of switching a channel and maximizing an advertisement effect for the zapping time by repeatedly providing corresponding zapping advertisements, or continuously providing the zapping advertisement associated therewith at the time of switching the screen.

主权项

1. A method for a zapping advertisement service, comprising:
providing a zapping advertisement for a zapping time, the zapping advertisement being exposed on a screen during the zapping time and being covered by contents of a broadcasting service, video on demand service, an application service, or a combination thereof after the zapping time elapses; sensing an additional information request signal from a user input unit, the additional information request signal requesting additional information corresponding to the zapping advertisement; and when the additional information request signal is sensed, providing the additional information, wherein providing the zapping advertisement comprises: providing a first zapping advertisement for a first zapping time generated when switching to a first content included in the contents of the broadcasting service, video on demand service, application service, or the combination thereof; providing the first zapping advertisement, a second zapping advertisement associated with the first zapping advertisement for a second zapping time, or both, the second zapping time being generated when switching to a second content at a predetermined time after the first zapping time is generated, the second content being included in the contents of the broadcasting service, video on demand service, application service, or the combination thereof; and providing a third zapping advertisement independent of the first zapping advertisement for a third zapping time generated at the time of being switched to a third content included in the contents of the broadcasting service, video on demand service, application service, or the combination thereof when the predetermined time lapses from a time of switching to the first content.