SYSTEM AND METHOD FOR ESTIMATING CUSTOMER LIFETIME VALUE WITH LIMITED HISTORICAL DATA AND RESOURCES

摘要

A computer-implemented method for generating and transmitting an offer to a customer, the method including tracking, by one or more processors and for each segment of a plurality of customer segments, at least one segment-level aggregate profit driver among customers over a particular time period, the plurality of customer segments partitioning a plurality of customers, determining, by the one or more processors, an aggregate remaining value for each customer segment, determining, by the one or more processors, a particular customer segment corresponding to a particular customer, tracking, by the one or more processors customer migrations between the plurality of customer segments over the particular time period, estimating, by the one or more processors for the particular customer segment, and based on the customer migrations between segments over the particular time period and the at least one segment-level aggregate profit driver among customers over the particular time period, at least one segment-level aggregate profit driver over a second future time period following the particular time period, estimating, by the one or more processors, using an aggregate remaining value corresponding to the particular customer segment, and based on the at least one segment-level aggregate profit driver over the future time period, a particular remaining value for the particular customer, estimating, by the one or more processors for the particular customer, and based on the particular remaining value for the particular customer, a lifetime profit value for the particular customer, determining, by the one or more processors, a cost-to-serve value for the particular customer, and transmitting, by the one or more processors, a customer offer corresponding to the particular remaining value to a device of the particular customer when the lifetime profit value for the particular customer exceeds the cost-to-serve value. PROFITABILITY 108 CUSTOMER REMAINING LIFETIME VALUE NEW PURCHASE