| 主权项 |
1. A method providing rate control for a first advertisement in a campaign, the method comprising:
calculating, by a computing device, a delivery pressure for a first advertisement in a list of advertisements that qualified for an advertisement slot in a media program, the delivery pressure based on a number of advertisement impressions in the campaign that is remaining, a share of voice for the first advertisement, and a volume of impressions that are remaining for the campaign; determining, by the computing device, when the delivery pressure indicates a pressure to deliver the first advertisement is below a threshold; adjusting, by the computing device, a status for an eligibility of the first advertisement to be delivered from a first state to a second state when the delivery pressure is below the threshold, wherein the first state does not enable rate control and the second state enables rate control to control delivery of the first advertisement due to the delivery pressure; and selecting, by the computing device, at least one advertisement from the list of advertisements for the advertisement slot, wherein the selecting is performed with rate control enabled based on the first advertisement having the second state as the status. |
