SYSTEMS AND METHODS TO IDENTIFY INTENTIONALLY PLACED PRODUCTS

摘要

Systems and methods to identify intentionally placed products in media content are disclosed. A disclosed system to detect intentionally placed products in media content includes a placement monitor site to record an occurrence of a first intentionally placed product within first broadcast media content in a product placement record; an audience measurement site to record an audience interaction with a second intentionally placed product in second broadcast media content in an event record; and a collection facility to receive the product placement record and the event record.

主权项

1. A system comprising:
an audience measurement monitor to:
detect a presence of an intentionally placed product in media;detect interaction with the intentionally placed product, the interaction including a selection of the intentionally placed product by an audience member; andidentify the media in which the intentionally placed product is located; and a collection facility to:
compare at least one of data corresponding to the presence of the intentionally placed product or data corresponding to the interaction with the intentionally placed product to a database of contractual requirements; andgenerating a report including compliance with a contract to place the intentionally placed product in the media based on the comparison.