DYNAMIC DIGITAL SHELVES USING BIG DATA

摘要

A dynamic digital shelf system includes an interface for identification of a customer: a digital shelf manager in communication with the interface to: retrieve a store's products and services available according to the store's inventory; retrieve an enriched customer profile of a customer's interests wherein the enriched customer profile is enhanced by big data; retrieve a product to product metadata map; develop a customer insights profile to weight the customer's interests with respect to the store's products and services according to the store's criteria in the product to product metadata map; identify the store's products and services matching the enriched customer profile for products and services using the customer insights profile; and output the identified store's products and services. Included is a display in communication with the digital shelf manager to display the identified products and services output from the digital shelf manager which are personalized to the customer.

主权项

1. A dynamic digital shelf system comprising:
an interface on a computing device for identification of a customer: a digital shelf manager on a computing device in communication with the interface to:
retrieve a store's products and services available according to the store's inventory;retrieve an enriched customer profile of a customer's interests wherein the enriched customer profile is enhanced by big data;retrieve a product to product metadata map;develop a customer insights profile to weight the customer's interests with respect to the store's products and services according to the store's criteria in the product to product metadata map;identify the store's products and services matching the enriched customer profile for products and services using the customer insights profile; andoutput the identified store's products and services; and a display in communication with the digital shelf manager to display the identified products and services output from the digital shelf manager, the identified products and services personalized to the customer.