| 摘要 |
Generally discussed herein are methods, systems, and apparatuses for event tracking using Uniform Resource Locators (URLs) and one or more caches. A method can include determining whether an entry in any of the one or more URL caches includes a same universally unique identifier (UUID) as a received winning event URL or a received advertising event URL, merging data from the received winning event URL or the received advertising event URL with data in the entry that is not present in the entry, creating a new entry in a cache of the one or more URL caches that includes the UUID, or updating a persistent storage with the data from the entry, and providing a bill for serving advertisements or analytics information, the bill or analytics information determined using data from the entry in the persistent storage. |
| 主权项 |
1. A non-transitory, machine-readable medium comprising instructions stored thereon, which when executed by a machine cause the machine to perform operations for tracking click and impression event data using one or more Uniform Resource Locator (URL) caches, one or more advertising event URLs, and one or more winning event URLs, the operations comprising:
determining whether an entry in any of the one or more URL caches includes a same universally unique identifier (UUID) as a received winning event URL of the one or more winning event URLs or a received advertising event URL of the one or more advertising event URLs, the one or more winning event URLs including fields populated with data associated with winning an opportunity to present an advertisement through a real time bidding exchange including a winning bid price field that indicates how much money was bid for the opportunity, and the one or more advertising event URLs including fields populated with data associated with an advertisement being served to a user, viewed by the user, or selected by the user; in response to determining an entry in the one or more URL caches includes the same UUID, joining data from the received winning event URL or the received advertising event URL with data in the entry that is not present in the entry and updating a persistent storage with the joined data; in response to determining no entry in the one or more URL caches includes the same UUID, creating a new entry in a cache of the one or more URL caches that includes the UUID and a time to live (TTL), the TTL indicating a time at which the entry is to be removed from the URL cache and in response to the TTL elapsing, updating a persistent storage with the data from the entry; and providing a bill for serving advertisements or analytics information, the bill or analytics information determined using data from the entry in the persistent storage. |
