SYSTEMS AND METHODS FOR SETTING ALLOCATIONS AND PRICES FOR CONTENT IN AN ONLINE MARKETPLACE

摘要

Systems and methods of the present disclosure are directed to dynamically allocating content in an interface. Search results including first and second applications are identified responsive to a search query input into an interface of an online electronic application marketplace. A first value generated by displaying the first electronic application in a first slot available on the interface is determined. The first value is based on historical monetization generated from the first electronic application. A first candidate content item is identified for display with the search results. A second value generated by displaying the first candidate content item in the first slot is determined. Based on a comparison of the first value and the second value, the first electronic application is selected for display via the first slot of the interface and the candidate content item is selected for display via a second slot of the interface.

主权项

1. A method of dynamically allocating content in an online electronic marketplace graphical interface, comprising:
identifying, by a data processing system comprising one or more processors, search results responsive to a search query input into an interface of an online electronic application marketplace, the search results including an ordered list identifying a first electronic application and a second electronic application that satisfy the search query; identifying, by the data processing system, a first slot of a plurality of slots available on the interface to display the first search result, and a second slot of the plurality of slots to display the second search result; translating, by the data processing system, a display of the search results via the plurality of slots of the interface by:
determining, by the data processing system, a first value generated by displaying the first electronic application in the first slot available on the interface, the first value based on monitoring an historical monetization generated from selection of the first electronic application;identifying, by the data processing system, a first candidate content item for display with the search results;determining, by the data processing system, a second value generated by displaying the first candidate content item in the first slot, the first value different from the second value;selecting, by the data processing system based on a comparison of the first value and the second value, the first electronic application for display via the first slot of the interface;determining, by the data processing system, a third value generated by displaying the second electronic application in the second slot, the third value based on monitoring an historical monetization generated from selection of the second electronic application;determining, by the data processing system, a fourth value generated by displaying the first candidate content item in the second slot, the third value different from the fourth value;selecting, by the data processing system based on a comparison of the third value and the fourth value, the first candidate content item for display via the second slot of the interface; andrelocating, by the data processing system based on the comparison of the third value and the fourth value, the second electronic application to a third slot of the plurality of slots available on the interface.