发明名称 |
PARTNER ENCODING OF ANONYMOUS LINKS TO PROTECT CONSUMER PRIVACY |
摘要 |
A method and system for bringing together online and offline advertising uses partner-encoded anonymous links that are associated with consumer data. The partner-encoded anonymous links allow processing without personally identifiable information (PII) in a secure environment. Data is matched using identifiers that are encrypted for use in connection with individual match distribution partners. The method and system allows a marketer to utilize offline data to precisely target advertisements without the use of PII, and to perform analytics concerning the use of the online advertisements to more precisely determine the effectiveness of multichannel marketing efforts. |
申请公布号 |
EP3044930(A4) |
申请公布日期 |
2017.03.01 |
申请号 |
EP20140843534 |
申请日期 |
2014.09.12 |
申请人 |
Acxiom Corporation |
发明人 |
ROULLIER, Thierry;ROBBINS, Dana S.;YOUNG, Linda;JONES, Scott;ZUKERMAN, Mike;DELLA ROSA, Russell |
分类号 |
G06Q30/00;G06Q30/02;G06Q30/06 |
主分类号 |
G06Q30/00 |
代理机构 |
|
代理人 |
|
主权项 |
|
地址 |
|