MEASURING USER QUALITY OF EXPERIENCE FOR A STREAMING MEDIA SERVICE

摘要

Techniques are disclosed for representing a user quality of experience (QoE) experienced by users of a streaming media service using a single QoE metric. The single QoE metric may be determined based on a set of empirical characteristics relating to the streaming video service such as startup latency, video quality, and the likelihood of interruptions in streaming playback. The empirical characteristics may be weighted according to how much one factor influences user quality of experience, relative to the others. Representing the QoE as a single metric may allow a streaming media service provider to improve key business measures such as subscriber retention and engagement.

主权项

1. A computer-implemented method, comprising:
sampling a plurality of performance characteristics associated with a streaming video service while streaming media content to one or more of users; for each performance characteristic included in the plurality of performance characteristics, determining a numerical contribution the performance characteristic makes to a single quality of experience (QoE) metric for the streaming video service; correlating the single QoE metric with a measure of user engagement to determine a plurality of weights, wherein each weight corresponds to the numerical contribution determined for a different performance characteristic; generating a computed single QoE metric based on the numerical contributions determined for the plurality of performance characteristics and the plurality of weights; and updating at least one configuration setting for the streaming video service based on the computed single QoE metric.