ON-PAGE CONFIGURATION OF PAGE ANALYTICS AND CAMPAIGN CREATION

摘要

A system for creating and using a universal tag to gather consumer data from a web site for the purposes of targeted advertising is provided. The universal tag system has two main subsystems. The first subsystem is a configuration system that is used to define the consumer data to be collected from the website and to define taxonomy and transformation rules to be applied to the collected consumer data. The second subsystem is a runtime system that runs a universal tag client-side script, which is triggered when a consumer lands on a webpage of the website, for collecting the defined consumer data. The runtime system then applies the transformation rules to the collected data and updates a user profile corresponding to the consumer with the transformed data. As well, the runtime system applies the taxonomy rules to the collected data and categorizes the consumer for the purposes of subsequent targeted advertising.

主权项

1. A computer-implemented method for dynamically configuring collection of event data from a web page, comprising:
using a processor performing in connection with a graphical user interface, which is overlaid on the web page so as to provide an overlaying panel that describes a plurality of objects on such web page and the graphical user interface is configured for receiving input from a client, the following operations:
creating a new data contract for the web page;responsive to creating the new data contract, choosing to add a new taxonomy for the new data contract and the web page;responsive to choosing to add the new taxonomy, creating a new taxonomy hierarchy for the new taxonomy and the web page comprising at least a first node;selecting the first node to be associated with an object and for which rules are to be configured for collecting event data from a plurality of end users interacting with such object on the web page;selecting the associated object from the plurality of objects for such web page;defining one or more rules for collecting event data for the selected object; and associating the selected object and the defined rules with a particular campaign beacon from existing campaign beacons; and using a runtime code generator automatically converting the new data contract and its associated new taxonomy, new taxonomy hierarchy, the at least one node and its object, and the one or more rules associated with such object into code that also updates existing code for displaying the web page to a plurality of end users.