SYSTEM AND METHOD FOR CREATING CUSTOMIZED, MULTI-PLATFORM VIDEO PROGRAMMING

摘要

Systems and methods for representing video and audio media files as workflows are disclosed. In some cases, the systems and methods combine segments of the media files into larger compilations in the workflows, and using the workflows to individually optimize both the viewing experience for and the advertising presented to viewers based upon the circumstances of each viewer and parameters described with the workflow.

主权项

1. A method for combining advertising with audio and video content to be viewed over a network on a first computer or other device capable of playing such audio and video content, said method comprising:
representing at least a source identifier of at least a first media file comprising both audio and video stored on at least a computer other than said first computer accessed over the network as at least a uniform resource indicator corresponding to a location of said media file on said network; representing at least a source identifier of at least a second media file comprising both audio and video stored on at least a computer other than said first computer accessed over the network as at least a uniform resource indicator corresponding to the location of said media file on said network; representing at least a source identifier of at least a third media file comprising a first advertisement stored on at least a computer other than said first computer accessed over the network as at least a uniform resource indicator corresponding to the location of said media file on said network; representing at least a source identifier of at least a fourth media file comprising a second advertisement stored on at least a computer other than said first computer accessed over the network as at least a uniform resource indicator corresponding to the location of said media file on said network; accessing personalization data stored on said first computer or other device; determining based at least in part on said personalization data whether to play back said at least first advertisement and said second advertisement or whether to play back only said first advertisement after said first media file and before said second media file by initiating playback of said advertisement or advertisements on said first computer or other device by transmitting from said first computer or other device at least a request to transmit to said first computer said advertisement or advertisements in connection with said first media file and/or said second media file.