发明名称 SYSTEMS AND METHODS FOR PROVIDING ADVERTISING SERVICES TO DEVICES
摘要 Methods and systems are described for providing advertising services for devices by accessing one or more ad databases including third party ad databases using ad serving tags. In one embodiment, a system includes a storage medium to store one or more software programs and processing logic that is configured to execute instructions of at least one software program to receive an advertising request from a device upon the device having an ad play event for an initiated software application, send an ad call or request to an ad store having ad campaigns and ads, and receive an ad response from the ad store in response to the ad call or request. The ad response includes a payload with one or more ads or potential ad campaigns for being streamed to the device or an ad serving tag for accessing one or more third party ad databases.
申请公布号 EP3127074(A1) 申请公布日期 2017.02.08
申请号 EP20150719906 申请日期 2015.04.02
申请人 Vungle, Inc. 发明人 GUPTA, Arvind;CHAN, Wayne;MYERS, Raymond;REITER, Ben;ABARCA, Rolando
分类号 G06Q30/02 主分类号 G06Q30/02
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