CUSTOMIZED VARIABLE CONTENT MARKETING DISTRIBUTION

摘要

Customized variable content marketing distribution is disclosed. One disclosed example method includes defining a retail zone based on a location of one or more retail stores, identifying a plurality of subjects to be advertised, selecting a subset of consumers within the retail zone based on consumer data, and generating variable content advertising for the subset of consumers based on the consumer data and the plurality of subjects to be advertised. The example method also includes printing a segmented advertisement brochure based on the generated variable content advertising, where the advertisement brochure includes a plurality of segment portions, where a first segment portion of the plurality of segment portions includes a first subject of the plurality of subjects to be advertised and a second segment portion of the plurality of segment portions includes a second subject of the plurality of subjects to be advertised, and where the second subject is distinct from the first subject.

主权项

1. A method comprising:
defining a retail zone based on a location of one or more retail stores; identifying a plurality of subjects to be advertised; selecting a subset of consumers within the retail zone based on consumer data; and generating variable content advertising for the subset of consumers based on the consumer data and the plurality of subjects to be advertised; and printing a segmented advertisement brochure based on the generated variable content advertising, the advertisement brochure including a plurality of segment portions, wherein a first segment portion of the plurality of segment portions includes a first subject of the plurality of subjects to be advertised and a second segment portion of the plurality of segment portions includes a second subject of the plurality of subjects to be advertised, the second subject distinct from the first subject.