发明名称 |
CROSS-SCREEN OPTIMIZATION OF ADVERTISING PLACEMENT |
摘要 |
The current invention relates to a computer-generated method for optimizing placement of advertising content across multiple different devices. The system can allocate advertising campaigns and plans to various inventory types based on the probability of accurate consumer matching. Consumer matching can be achieved by generation of look-alike models in a consumers device graph to predict future consumption behavior. The system includes an interface through which an advertiser can access relevant information about inventory and success of a given placement. |
申请公布号 |
WO2017019645(A1) |
申请公布日期 |
2017.02.02 |
申请号 |
WO2016US43954 |
申请日期 |
2016.07.25 |
申请人 |
VIDEOAMP, INC. |
发明人 |
RAY, Debajyoti;MCCRAY, Ross;GULLO, David;PRASAD, Jay |
分类号 |
H04N21/2543;H04N21/266;H04N21/2668 |
主分类号 |
H04N21/2543 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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