| 发明名称 |
DETECTING AND GENERATING ONLINE BEHAVIOR FROM A CLICKSTREAM |
| 摘要 |
A method, computer program product and system of detecting and generating online behavior from a clickstream. The method includes learning a user's present stage of online behavior wherein there are a plurality of stages of online behavior from exploring at least one product or service to purchasing at least one product or service; responsive to learning the user's present stage of online behavior, predicting a user's future stage of online purchasing behavior; and providing a targeted online action to the user in conjunction with predicting the user's future stage of online purchasing behavior to influence the user to a next stage of online behavior. Also disclosed is a computer program product. |
| 申请公布号 |
US2017032417(A1) |
申请公布日期 |
2017.02.02 |
| 申请号 |
US201514815968 |
申请日期 |
2015.08.01 |
| 申请人 |
International Business machines Corporation |
发明人 |
Amendjian Hagop;Burton Peter H.;Byron Donna K.;Gupta Manvendra |
| 分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
| 代理机构 |
|
代理人 |
|
| 主权项 |
1. A method of detecting and generating online behavior from a clickstream comprising:
learning a user's present stage of online behavior wherein there are a plurality of stages of online behavior from exploring at least one product or service to purchasing at least one product or service; responsive to learning the user's present stage of online behavior, predicting a user's future stage of online purchasing behavior; and providing a targeted online action to the user in conjunction with predicting the user's future stage of online purchasing behavior to influence the user to a next stage of online behavior. |
| 地址 |
Armonk NY US |
