Identifying the End of an On-Line Cart Session

摘要

In embodiments of identifying the end of an on-line cart session, an analytics application captures user click inputs on pages of a Web site, where the user click inputs include adding one or more items for purchase to an on-line cart associated with the Web site. The analytics application then utilizes a predictive model, as well as user and session features of the on-line cart session, to predict whether a previous user click input is the last user click input associated with the on-line cart session, indicating an end of the session. A notification can then be provided that the on-line cart session has ended based on the prediction of the last user click input associated with the on-line cart session. The analytics application or the marketer can then retarget a user associated with the on-line cart session, such as with a message pertaining to the on-line cart session.

主权项

1. A method implemented to identify when an on-line cart session has ended providing an indication of when to retarget a customer, the method comprising:
capturing user click inputs on one or more pages of a Web site, the user click inputs including adding an item for purchase to an on-line cart associated with the Web site; predicting whether a previous user click input is a last user click input associated with the on-line cart session, indicating an end of the on-line cart session; and providing a notification that the on-line cart session has ended based on said predicting the last user click input associated with the on-line cart session.