摘要 |
A method and a computer-based system for disseminating content to recipients using multiple distribution channels are provided. A content ontology comprising the content is generated. A recipients ontology, associated with the recipients, and multiple channel ontologies are provided. Each channel ontology is associated with one of the distribution channels. Multiple adapter are provided and each adapter is associated with one channel ontology and arranged for disseminating content over the associated distribution channel. Information from said content ontology and said recipients ontology is mapped into said channel ontologies using mapping rules. Then the content is disseminated using the channel ontologies and the adapters associated with them. The content ontology, the recipients ontology and/or the channel ontology may be structured in accordance with the schemas of Schema.org. |