System and method for providing incentive rewards to an audience tuned to a broadcast signal

摘要

A technique for offering a reward to an audience member tuned to a broadcast signal which is performed by reproduction equipment, the broadcast signal having commercial content, program content, and commercial content identification codes respectively corresponding to advertisements contained in the commercial content, wherein the audience member captures the commercial content identification codes from the performed broadcast signal and actuates storing of a segment of a program content from the performed broadcast signal. The technique identifies the program based on the segment thereof that was stored in response to the command, and offers the audience member a reward related to the identified program.

主权项

1. A method for offering a reward to an audience member tuned to a broadcast signal which is performed by reproduction equipment, the broadcast signal having commercial content, program content, and commercial content identification codes corresponding to respective advertisements contained in the commercial content, the method comprising:
capturing the commercial content identification codes from the performed broadcast signal by a portable capture device, the portable capture device being at a location of an audience member tuned to the broadcast signal, the performed broadcast signal comprising at least one of reproduced audio and video; receiving a command by the portable capture device to store an audio and/or video segment of the broadcast program content from the at least one of the reproduced audio and video of the performed broadcast signal from the audience member; storing the audio and/or video segment of the performed broadcast program content by the portable capture device in response to the command; uploading the stored audio and/or video segment of the broadcast program content by the portable capture device to a monitoring service at a location remote to the portable capture device, via a network; identifying the program content based on the uploaded audio and/or video segment, by the monitoring service; and offering the audience member a reward based on the identified program content.