Presenting Content to an Online System User Based on Content Presented by a Scrollable Content Unit

摘要

An online system presents a feed of content including content items and one or more scrollable content units to a user of the online system. A scrollable content unit includes an ordered set of content items and a display area presenting fewer than all of the content items of the ordered set at a time. The user navigates through the ordered set of content items in the display area by interacting with the scrollable content unit. If the user navigates through fewer than all of the content items in the ordered set, the online system modifies the ordered set. If the scrollable content unit is again provided to the user, the scrollable content unit presents content items based the modified ordered set. For example, the modified ordered set prioritizes presentation of content items from the ordered set that were not previously presented to the user.

主权项

1. A method comprising:
receiving, at an online system, a request to present a content feed to a user of the online system; generating the content feed, the content feed including a plurality of content items and a scrollable content unit comprising an ordered set of content items and a display area for presenting fewer than all of the ordered set of content items at a time, the scrollable content unit associated with one or more interactions for modifying a content item presented in the display area; presenting the generated content feed to the user; receiving one or more interactions of the user with the content feed; responsive to receiving the one or more interactions, presenting at least one of the ordered set of content items in the display area of the scrollable content unit; modifying the ordered set of content items based at least in part on the presentation of at least one of the ordered set of content items in the display area; receiving an additional request to present a content feed to the user of the online system; generating an updated content feed including a refreshed scrollable content unit comprising the modified ordered set of content items and a display area for presenting fewer than all of the modified ordered set of content items at a time, the refreshed scrollable content unit associated with one or more interactions for modifying the content item from the modified ordered set of content items presented in the display area; and presenting the updated content feed including the refreshed scrollable content unit for display to the user.