Apparatus and Method for Tagging Media Content and Managing Marketing

摘要

A method that incorporates teachings of the present disclosure may include, for example, transmitting media content to a group of set top boxes for presentation with an overlay superimposed onto the media content, where the overlay can include a timeline corresponding to the presentation of the media content and receiving a first comment from a first set top box of the group of set top boxes, where the first comment is presentable with the overlay and the media content by the group of set top boxes. Additional steps can include receiving a tag generated at a first set top box during presentation of the media content, presenting the tag while the media content is presented, correlating the tag to a portion of the media content timeline and analyzing metadata associated with the portion of the timeline that is tagged to determine a first marketing parameter. Other embodiments are disclosed.

主权项

1. A server, comprising:
a processing system including a processor; and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, comprising:
obtaining a first tag generated at a first media processor during presentation of media content at the first media processor, wherein the first tag is associated with a first portion of a runtime of the media content;providing the first tag for display at locations on a timeline corresponding to the first portion of the runtime of the media content;analyzing first metadata associated with the first portion of the runtime of the media content;obtaining a first advertisement in accordance with the first metadata;transmitting the first advertisement for display at the first media processor;receiving a first user-generated comment regarding the first advertisement generated at the first media processor; andanalyzing the first user-generated comment to determine a relative effectiveness of the first advertisement.