METHOD AND DEVICE FOR DETERMINING ADVERTISEMENT VALUE

摘要

A method for determining advertisement value, comprising: receiving advertisement information, the advertisement information comprising: an advertisement ID and operation information about the advertisement by a user (101); determining an advertisement value element according to an advertisement application platform, the advertisement value element being an element having an influence on the advertisement value (103); determining an advertisement value calculation strategy according to the advertisement value element (105); predicting a value of the advertisement value element according to the advertisement information to obtain an advertisement value element value (107); and obtaining, by means of calculation, the advertisement value of the advertisement by taking the advertisement value element value and the advertisement value calculation strategy as reference factors (109). A higher accuracy of advertisement value determination is realized by predicting an advertisement value element value, thereby making it possible to maximize revenue of an advertisement application platform.