发明名称 |
MEASURING USER ENGAGEMENT WITH SMART BILLBOARDS |
摘要 |
Methods and apparatus are described by which advertising channels in public spaces are configured to deliver adaptive and targeted advertising in real time. Real-time, contextual information is used to make determinations about the likely audience currently in position to view an advertising channel (e.g., a digital billboard). Appropriate advertisements are then selected based on those determinations. Techniques for measuring user engagement with advertising content are also described. |
申请公布号 |
WO2016160303(A1) |
申请公布日期 |
2016.10.06 |
申请号 |
WO2016US21850 |
申请日期 |
2016.03.10 |
申请人 |
YAHOO! INC. |
发明人 |
CHEN, Jian;STRIMAITIS, Romualdas |
分类号 |
G06F3/12;G06F15/16;G06Q30/02 |
主分类号 |
G06F3/12 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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