| 摘要 |
For ordering a product or service at a point of service (20), a customer's personal mobile communication terminal (1) receives a set of product or service parameters from a local processing unit (2) of the point of service (20). At least some of the product or service parameters are transmitted from the mobile communication terminal (1) to a remote processing centre (3). In response, the mobile communication terminal (1) receives personal customer preference values for the product or service parameters. For placing a personalized order for a product or service at the point of service (20), the personal customer preference values are transmitted from the mobile communication terminal (1) to the local processing unit (2). Retrieving personal customer preference values from the remote processing centre (3) makes it possible to personalize efficiently an order, while keeping customer preference data secret from the point of service (20). |
