| 摘要 |
Provided herein are systems, methods and computer readable media for determining whether to suppress presentation of a promotion from a promotion program in an electronic correspondence to a consumer. An example system may performing operations comprising receiving a set of promotions selected for presentation to the consumer in the electronic correspondence, each promotion respectively associated with a promotion score representing an estimated acceptance of the associated promotion by the consumer, determining, using a rules-based filter comprising a set of rules, whether to modify the promotion score, including geofencing data and the consumer's previous promotion purchasing history, in an instance in which the promotion score is modified, determining whether to suppress presentation of the promotion in the electronic correspondence based at least in part on the modified promotion score. |
| 主权项 |
1. A system, comprising: one or more computers storing instructions that are operable, when executed by the one or more computers, to cause the one or more computers to implement determining whether to suppress presentation of a promotion from a promotion program in an electronic correspondence to a consumer by performing operations comprising:
receiving, from an analytical model, a set of promotions selected for presentation to the consumer in the electronic correspondence, the set of promotions including the promotion, wherein each of the set of promotions is respectively associated with a promotion score, wherein each promotion score represents an estimated acceptance of the associated promotion by the consumer, and wherein the magnitude of the score is correlated with a probability of an acceptance of the associated promotion by the consumer; determining, using a rules-based filter comprising a set of rules, whether to modify the promotion score associated with the promotion, wherein the set of rules includes at least one of a first rule configured to filter out promotions associated with at least one promotion attribute for offering to consumers associated with at least one consumer attribute, a second rule configured to filter out at least one promotion for offering to a consumer based on the consumer's previous inputs to a promotion offering system, wherein the previous inputs include geofencing data, and a third rule configured to filter out at least one promotion for offering to a consumer based on the consumer's previous promotion purchasing history; and in an instance in which the promotion score is modified, determining whether to suppress presentation of the promotion in the electronic correspondence based at least in part on the modified promotion score. |
