发明名称 |
Media insertion system |
摘要 |
A media insertion method in which programming is received by a programme receiver and is output substantially immediately by the receiver and/or recorded at the receiver for subsequent output is disclosed. The programming having a break defined therein such that media stored at the receiver is selectively output during normal playback of the break. The programming recorded by the receiver includes a substitutional schedule identifying the media possible to be selected for output within normal playback of the break. |
申请公布号 |
NZ704055(A) |
申请公布日期 |
2016.05.27 |
申请号 |
NZ20100704055 |
申请日期 |
2010.08.02 |
申请人 |
BRITISH SKY BROADCASTING LIMITED |
发明人 |
MURRET-LABARTHE HERVE;EALES JEFFREY RUSSELL;PATTEN CHRISTOPHER JOHN;CAINES CHRISTOPHER DAVID |
分类号 |
H04N7/16;G06Q30/00;G06Q30/02;H04N7/24;H04N21/234;H04N21/258;H04N21/262;H04N21/2668;H04N21/4147;H04N21/442;H04N21/475;H04N21/81 |
主分类号 |
H04N7/16 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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