DISPLAY DESIGNS AND AUXILIARY PROMOTIONAL MECHANISMS FOR ELECTRONIC LABELS

摘要

In one embodiment of the present invention, a real-time delivery of Point of Purchase (POP) messaging at various locations around a retail store is included within aisles, end-of-aisles, shelf edge, departments, check-out stands, on shopping carts and mobile personal devices carried by individual customers.

主权项

1. A remotely programmable electronic shelf label (ESL) comprising: one or more light emitting devices (LEDs) each exhibiting a state and/or color and located on the face of the ESL, the states and/or colors thereof being indicative of information significant to a potential customer or store personnel, the ESL being located in close proximity to an item for sale in a retail outlet.