CONSUMER INTERACTION FRAMEWORK FOR DIGITAL SIGNAGE

摘要

Ways to provide media content are described. Advertising displays (120) may be able to interact with at least one mobile device (110) using an application framework (165). The framework may be able to notify the display when the mobile device is within an area (220) associated with the display. The display may update content based on the notification. In addition, the display may update a knowledge base, based on the notification. The display may update media content based on the knowledge base. The display may provide a set of menu options to the mobile device framework which may, in turn, provide the menu to a user interface element of the mobile device. The framework may identify a selection from the set of menu options and send a message to the display indicating the selection. The display may update the media content based at least partly on the selection.

主权项

1. A method for controlling content provided by a digital signage system, the method comprising:
sending (630), from the mobile device, a notification to the digital signage system if the location of the mobile device is within an area associated with the digital signage system; receiving (640), at the mobile device, a response to the notification from the digital signage system; and sending (670), from the mobile device, a termination message to the digital signage system if the location of the mobile device is outside the area associated with the digital signage system.