MEDIA PLANNING SYSTEM

摘要

A media planning system is provided to generate a media plan. The system can employ a combination of a pre-optimization algorithm and an optimization algorithm to optimize a media plan with recommended placement block. The optimized media plan is generated based upon a fitness value using various media data and plan parameters.

主权项

1. A method of generating a campaign media plan, the method comprising:
receiving media data; receiving plan parameters; generating at least one advertising options data file based upon the media data and the plan parameters; and generating, using one or more computing devices, a media plan with recommended placement blocks, the recommended placement blocks generated from the at least one advertising options data file and selected based upon a fitness value.