MULTIMEDIA CONTENT PROVIDING METHOD AND DEVICE

摘要

A multimedia content providing method and device. The multimedia content providing method comprises: acquiring a keyword (S101); acquiring a displaying list, wherein the displaying list comprises at least one displaying result (S102); according to the keyword, acquiring a multimedia content related to the keyword in the at least one displaying result (S103); and providing the multimedia content in a corresponding displaying result in the displaying list (S104). The multimedia content providing method provides a richer variety of results for a user, and increases the interest and attention degree of the user; in addition, a keyword is related to user requirements; therefore, the acquired multimedia content and displaying result can better satisfy the requirement and interest of the user, thereby improving the user experience.