CONTENT DELIVERY BASED ON REAL-TIME BROWSING ACTIVITY

摘要

Example embodiments provide systems and methods to deliver content to consumers based on their real-time internet activity across multiple applications. “Internet activity” encompasses forms of interaction on the internet, including clicking or pressing links, navigating through web pages, navigating or browsing between multiple applications, or loading content via the internet. More specifically, a user is provided with recommended content based on the user's observed internet activity as well as information about the user as specified within user preferences. A notification to access the recommended content is delivered to a device of the user responsive to identifying and retrieving the recommended content, while the user is browsing the Internet in real-time.

主权项

1. A method to deliver content to a user device, the method comprising:
recording network-related activity of the user device; generating a personalization profile based on the network-related activity; identifying recommended content, based on the network-related activity and the personalization profile; and presenting the recommended content on the user device.