ADVERTISEMENT VIEWABILITY DETERMINATION

摘要

One or more systems and/or techniques for determining advertisement viewability are described herein. In an example where a webpage comprises a managed container within which an advertisement is populated, view percentage functionality associated with the managed container may be invoked to obtain a stream of viewable percentages of the managed container to determine a viewable percentage of the advertisement. In an example where the webpage comprises an unmanaged container in which the advertisement is populated, a grid may be generated and evaluated to determine a viewable percentage of the advertisement. When the viewable percentage of the advertisement is above a percentage threshold for a duration threshold a viewable impression beacon is generated for the managed container based upon the viewable percentage. The viewable impression beacon may be indicative of viewability of the advertisement (e.g., an amount of the advertisement that may be visible to a user).

主权项

1. A method for determining advertisement viewability, comprising:
determining that a webpage comprises a managed container within which an advertisement is populated; invoking a view percentage functionality associated with the managed container to obtain a stream of viewable percentages of the managed container; and responsive to the stream of viewable percentages comprising a viewable percentage above a percentage threshold for a duration threshold generating a viewable impression beacon for the managed container based upon the viewable percentage, the viewable impression beacon indicative of viewability of the advertisement.