DATA CONVERSION UNIT AND METHOD FOR DATA CONVERSION FOR DISPLAY DEVICE

摘要

A data conversion unit (100) is disclosed which includes: a color analysis portion (130) configured to determine based on R (red), G (green) and B (blue) data signals among the R, G, B data signals and W (white) data signal for an input image whether or not the input image includes a pure color component; and a brightness adjustment portion (140) configured to adjust brightness of the W data signal according to a hue of the pure color component included in the input image.