Determining topics of interest

摘要

A computer-implemented method that includes the actions of receiving a request for data indicative of topics of interest for a user segment of a social networking platform, accessing user data for one or more users of the social networking platform, comparing the one or more user characteristics that are associated with the user segment to user characteristics associated with the accessed user data, identifying, based on comparing, a portion of the accessed user data that pertains to the user segment, analyzing contents of the portion of the accessed user data that pertains to the user segment, determining, based on analyzing, one or more elements in the portion of the accessed user data that pertain to a topic of interest for the user segment, and transmitting, to a client device that sent the request, data indicative of elements pertaining to the topics of interest for the user segment.

主权项

1. A computer-implemented method comprising:
receiving a request for data indicative of topics of interest for a pre-defined user segment of a social networking platform, with the pre-defined user segment representing a subset of users of the social networking platform who are each associated with one or more user characteristics; in response to the request,
accessing user data for one or more users of the social networking platform, with an item of the accessed user data being associated with one or more user characteristics indicative of a type of user associated with the item of accessed user data; comparing the one or more user characteristics that are associated with the pre-defined user segment to user characteristics associated with the accessed user data; identifying, based on comparing, a portion of the accessed user data that pertains to the pre-defined user segment; analyzing contents of the portion of the accessed user data that pertains to the pre-defined user segment; for the pre-defined user segment, determining, based on analyzing, previously unspecified topics of interest for the pre-defined user segment; ranking the determined topics of interest that were previously unspecified for the pre-defined user segment; and transmitting, to a client device that sent the request, data indicative of elements pertaining to the ranked topics of interest for the pre-defined user segment.