System and method for increasing player participation

摘要

A system and method are provided to combine a gambling establishment player club with one or more second chance games. Players are thereby given multiple opportunities and incentives to interact with the gambling establishment and player club. The gambling establishment is thereby able to gather valuable player data, build player profiles, and incentivize players to take actions desired by the gambling establishment.

主权项

1. A computer-implemented method for conducting a game of chance, the method comprising acts of:
providing, by a computer system, a second chance identifier to a player from play of a primary game, wherein the second chance identifier corresponds to additional play opportunities for the player; requiring receipt, by a game interface, of the second chance identifier from the player in order to play the additional play opportunities; permitting, by the computer system, the player to play one or more of the additional play opportunities in response to receiving the second chance identifier; tracking, by the computer system, player activity with respect to play of the additional play opportunities; generating, by the computer system, a model of the player based at least partially on the tracked information; using the model to determine a player affinity and to predict a player reaction to an incentive; customizing, by the computer system, the additional play opportunities based on at least one of the player affinity or the player reaction; and revealing, via the game interface, an outcome of the game of chance to the player during play of the additional play opportunities based on the model.