GEOGRAPHIC SEGMENTATION SYSTEMS AND METHODS

摘要

Methods and systems for segmenting traffic based on geography include assigning coordinate location data received with respect to members of a plurality of computing devices to analytics data associated with a plurality of requests for content received from respective ones of the plurality of computing devices. A geographical location of interest is defined. The defining the geographical location of interest includes designating a plurality of points defining boundaries of the geographical location of interest. Respective ones of a plurality of traffic segments are assigned to the plurality of requests for content based in part upon a comparison of the geographical location of interest to coordinate location data assigned to respective ones of the plurality of requests for content. Network traffic metrics are generated for ones of the plurality of traffic segments. The request traffic metrics describe request behavior associated with particular segments of the plurality of traffic segments.

主权项

1. A computer implemented method for tracking analytics data related to requests for content over a computer network and generating metrics using the tracked analytics data, the method performing operations comprising:
tracking analytics data for requests for content over a computer network, the analytics data for each request comprising a user identifier of a person or a user computing device that made the request, a time and date of the request, a description of the request, and a coordinate location of the user computing device when the request for content was made, the coordinate location recorded and transmitted by the user computing device; and generating traffic metrics for each of one or more geographical locations of interest by segmenting the analytics data based on the coordinate location of the request.