| 摘要 |
PROBLEM TO BE SOLVED: To realize an advertisement display system capable of efficiently presenting to a user advertisement (particularly advertisement having a real-time property) provide by advertisers.SOLUTION: Interest word input means 310 accepts an input of an interest word by a user. Data transmission means 330 transmits to a server the interest word input by the interest word input means 310 and user information acquired by user information acquisition means 300. Transmitted from the server to a portable terminal device is advertisement data corresponding to the user information and the interest word. Catch phrase/interest word display means 340 displays, on the basis of the advertisement data transmitted from the server, an interest word, or a catch phrase of advertisement. Advertisement display means 350 displays advertisement corresponding to a display object word (interest word or catch phrase) selected by the user.SELECTED DRAWING: Figure 14 |
